I was challenged with this question last Thursday when I told my family about the intended changes to the WhatsApp Terms and Conditions of Use. I didn’t reply to my IT-savvy son until this morning when I was first asked to agree to these new Ts&Cs. This is what I wrote …
“It starts with trust, and then you work away from that. It’s what a company does with information and whether you can then trust them to handle it properly. Google+ was a closed system that you opened up; Fb is an open system that even though it has Privacy Controls – which you need a degree to work out how to set them – essentially allows them to do anything with what appears on their platform.
You take a photo – you don’t retain copyright, you assign that right to them when you publish to the platform. You can’t opt out of adverts (understandably – that’s how they make there money) – you are conned into thinking that in allowing them, you will get a better experience.
For whom? For you – no, they’re just an annoyance to me, but for others they just drive people to buy stuff they might not want/need. For them – yes, that’s how they drive income and more.
So it’s the more that’s more interesting and insidious because what they do with that information leads to targeting people with posts, hence my reference to Brexit and Trump. [I had said in my brief first reply – Cambridge Analytica, Brext and Trump.] The algorithms behind the scenes work the data and susceptible people get targeted with posts as well, not just adverts. I could go on, but as I said – it’s all about Trust, and Fb as a company is one that I just don’t trust.
Getting data from WhatsApp was something they committed at take-over they wouldn’t do. Now they are starting to do just that. Next step targeted adverts on a platform which is advert free; then “posts from others you might be interested in” – not the encrypted ones, but ones from Public Figures. Then “oh! dear” we have to drop encryption because of new privacy laws in the US. [Aside: is it a coincidence that Google, Twitter and Fb appear to be more privacy focussed since the Republicans lost control of the Senate and they just might want to be on the right side of the argument that’s going to come in the US in the next four years ].
So I always logout of Fb to stop them tracking me; I suspect that WhatsApp will have a mechanism that prevents a user from being disconnected so Fb with these new Ts&Cs will be tracking as well as getting the other personal info from users.
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